Advertising Specialists

Before we get cracking, we must clearly understand the goals of your advertising campaign.

Are you looking to increase brand awareness, drive sales, generate leads, or promote a specific product/service? Understanding your objectives will influence your media selection.

You may be familiar with your target audience already, but if there’s some doubt, we would recommend conducting some market research to identify the demographics, interests, behaviours, and preferred media channels. This will help us to drill down on the platforms where your audience is most active.

What are you prepared to spend? Your budget will influence the types of media channels you can afford and the extent of your campaign reach. We would always recommend selecting a mix of media channels: Based on your objectives, target audience, and budget, some prime examples being:

• TV: Effective for broad reach and building brand awareness.
• Radio: Useful for local or niche targeting and driving immediate response.
• Print: Newspapers and magazines can be beneficial for specific demographics or local audiences.
• Digital: Social media, search engine marketing (SEM), display advertising, email marketing, etc.
• Outdoor: Billboards, transit ads, and other outdoor advertising can reach audiences on the move.
• Influencers: Partnering with influencers can help tap into niche audiences and build credibility.
• Events: Sponsorships or hosting events can create an experiential connection with your target audience.

Consumer behaviour and media consumption patterns can change rapidly, so it’s important to take note of industry trends and be ready to adjust your media mix as needed to stay relevant and effective.

A regular review the media mix performance will help you to make data-driven decisions and optimise your campaign performance.

We have long-standing relationships with both local and off-Island media partners, charities and event organisers so we are well positioned to research your options, make initial enquiries and negotiate on behalf of clients.